Digital marketing is one of the fastest growing career fields today. As more business shifts online, demand has skyrocketed for professionals who understand how to connect brands with customers in the digital space.
The barrier to entry is lower than you may think, even if you currently have no experience. With some strategic first steps, it’s entirely possible to break into this exciting industry.
Why is Digital Marketing a Good Career Choice?
Digital marketing uses the internet, social media, search engines, and other digital platforms to promote products and services to online audiences. It’s an umbrella term encompassing diverse specialties like search engine optimization, social media marketing, email marketing, mobile marketing, and more.
As consumers flock to digital channels, businesses hunger for data-savvy professionals to engage potential customers online.
Growing Job Opportunities
Recent reports predict over 20% growth in digital marketing jobs over the next decade. Companies large and small now dedicate a sizable chunk of budgets towards online initiatives.
With over 4 billion internet users worldwide, digital is no longer an add-on but an integral component of marketing strategies today. This surge in spending has created stellar job growth. Openings span a wide variety of positions and career levels, from entry-level coordinators all the way up to directors and vice presidents.
Attractive Salary Potential
Compensation tracks closely with high demand. According to Glassdoor, digital marketing managers earn an average base pay of $68,000 annually, which stretches up to $118,000 for more senior directors. Even entry-level specialists can expect between $30,000 to $45,000 to start.
Professionals with in-demand technical abilities like Google Analytics, CRM platforms, or SQL database skills command the highest pay. Specializing early in one of these prized areas sets you up for maximum earning ability.
In-Demand Skills
While a formal background in marketing or tech is valued, many digital marketing skills can be self-taught. Employers today care more about hands-on experience than degrees when evaluating candidates. That means much of the technical training happens on the job.
Key abilities like creating websites, running ad campaigns, building email lists, and analyzing data provide a major leg up. Early professional experience, even unpaid, trumps all other qualifications.
Steps to Start a Career in Digital Marketing with No Experience
How does one gain this magical experience with no contacts or network though? By strategically acquiring skills, targeting entry points, and leaning on technology meant to empower aspiring marketers today.
Take a Digital Marketing Course
Many free or low-cost online programs exist to build foundational knowledge. Google, Meta, HubSpot, and other tech leaders offer self-paced courses and certifications covering digital marketing basics.
Topics range from high-level strategy overview to tactical executions like SEO optimization tactics and email campaign best practices. Invest 15-20 hours completing a program to soak up core terminology and concepts first.
Choose a Niche
Rather than competing broadly for any available opening, target specific role types matching skills you can offer. Content writing, graphic design, copy editing, research, data analysis, and project management needs all permeate digital teams. Identify functions fitting abilities you already hold from past experiences in other industries and build out more digitally-focused skills in that niche.
Learn Valuable Skills
Spend a set time daily, even if just 30 minutes, self-educating through online materials. Consume blog posts and podcasts from industry experts on emerging tactics. Follow social media influencers leading programs at brand name companies to peek inside their playbooks.
Experiment personally creating website pages, running small ad campaigns, building a social following, and tracking performance data. Document all projects, measurable wins and key learnings to populate the all-important portfolio.
How AI Tools Can Help You Kickstart Your Digital Marketing Career?
Artificial intelligence radically evolves the ease of gaining first hands-on experience today. Rather than cold emailing companies seeking unpaid internships, access powerful software making professional-grade program execution possible immediately. Budget no longer prohibits testing strategies and seeing results.
An AI writer like PopAi Pro can create blog posts and social media captions at scale, helping newbies practice search optimization techniques. Small paid ad campaigns via Meta Business Suite and Google Ads Manager reveal firsthand how targeting and bidding works.
Email marketing tools such as Mailchimp provide templates and automation to send professional emails and analyze open rate data. The multitude of available tools now help compile projects for showcasing competencies in real marketing executions.
Conclusion
Breaking into digital marketing no longer requires pre-existing experience or a marketing degree. With calculated effort spent building skills in high demand areas and leveraging available technologies, newbies can gain the competencies needed to prove capabilities in an entry-level role.
Be strategic in acquiring knowledge, identifying abilities to offer, and compiling measurable project results to demonstrate hands-on skills. With the right combination of self-motivation and tech-empowerment, a burgeoning marketing pro can put together the building blocks needed to swiftly start a thriving new data-driven career.
The digital space moves fast, but that also makes the barrier to entry highly surmountable even without prior industry background. For driven professionals willing to put in work upfront, an exciting interconnected world of opportunity awaits in online marketing.
